As defined, a social media manager is an individual who can check, contribute, filter, measure, and guide the social media presence of a brand, product, individual or corporation. A social media manager is there to create, schedule, analyze, and engage with content posted on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter, among others on your behalf. In today’s generation, almost everyone is now hooked with social media platforms. Because of this, everyone believes that they are experts because they can post photos and write a sentence or two about it. They believe that it’s easy to create a hashtag by adding an octothorpe. Most obvious is that every individual can share anything by a click of that “share” button. So, this brings us to the question – why do we still need to hire social media managers?
As a Virtual Assistant who focuses more on Social Media Management and Marketing, I would like to answer such a question. The same questions raised by management or entrepreneurs who care about where their money is being invested in the most optimal way. There are three basic reasons why one should hire a social media manager.
First, social media managers are being trained to do social media management. They invest in trainings that teaches them how to execute marketing strategies using social media platforms, understand the execution of search engine optimization, have ideas about funnel marketing, get knowledge in executing ad campaigns, be creative in graphic designing, learn content writing and copywriting, and conduct market research. All these can help you improve your social media presence by in terms of increasing engagements. As a result, these engagements can turn into transactions that can generate revenues for your business in the form of conversions.
Another reason why you should hire a social media manager is network. They have mentors, coaches, online resources, and groups that broaden their capabilities. With such connections, they guarantee a continuous source of information, relevant materials, and ideas that you can use for your advantage.
Finally, having a social media manager can make your life easier. You can focus on other relevant tasks such as revenue generation or financial management. More so, you can have more time doing leisure activities such as travelling or spending time with your beloved family.
Cliché as it may sound, running a business is no joke and having someone who could optimize and improve your online presence is very important. It’s not enough to rely on people who thinks that they are already good at social media posting. You should get someone who is trained and has a significant network to help improve engagements. A social media manager can help increase your online engagements so your social media accounts can convert as a source of income. Most importantly, getting a social media manager can give you back time in running similar important business functions as well as bring you back to your family whom you are working hard for.
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